The final panel will explore how reputation is built, shared and challenged in today’s commercial landscape, where brands increasingly operate within complex environments shaped by technology, public scrutiny and multiple stakeholders.
Chaired by Partner and Chartered Trade Mark Attorney Hannah Fawcett with panellists including Nick Thornton (Founder, Aver), John Mulvihill (The Regatta Group) and litigation Partner Helen Otty, we'll delve into how trust is earned through consistency, credibility and clear values — rather than surface‑level messaging — and how reputational risk often arises not from a single event but from how organisations respond when issues emerge.
With insights from brand, destination and legal perspectives, the conversation will highlight the growing impact of misinformation, fake reviews and impersonation on both individual businesses and shared destinations.
We'll also examine the role of trade marks as visible trust markers and the importance of proportionate, well‑judged enforcement.