7 crisis management steps every retailer should have in place to respond efficiently & protect your brand

We set out seven practical steps to help retailers to prepare, respond decisively and recover quickly when the unexpected happens.
We make the difference. Talk to us: 0333 004 4488 | hello@brabners.com
AuthorsDominic Beddow
6 min read

From 1 April 2026, the business rates system in England and Wales will undergo one of its most significant resets in recent years. For retailers, hospitality operators and food and beverage businesses that are already managing tight margins and rising operating costs, the implications of these changes make early preparation increasingly important — particularly as there are specific actions that should be taken now to preserve valuable rights under the current system.
These sectors continue to operate in a challenging environment where cost control, portfolio optimisation and flexibility are already high on the priority list. Business rates — often the second-highest fixed cost after rent — remain an important but often complex part of that picture.
Here, Dominic Beddow breaks down what’s changing, where the risks sit and how businesses can turn this shift into an opportunity to prepare for the new rates landscape.
Business rates are currently calculated by applying a national multiplier to a property’s rateable value, as assessed by the Valuation Office Agency (VOA). The rateable value broadly reflects the annual rent that the property could’ve achieved at a fixed valuation date.
Post-pandemic, many businesses have benefitted from temporary retail, hospitality and leisure (RHL) relief, which has reduced headline rates liabilities by 40%. Combined with other short-term COVID support measures, this has helped to soften the impact of wider economic disruption. These reliefs, however, are time-limited and were never intended to be permanent.
At the same time, many current rateable values are based on historic rental evidence, meaning that for many high street and shopping centre locations, they no longer reflect today’s trading realities. As a result, the current business rates position isn’t a reliable guide to what businesses will be paying from 1 April 2026.
Three key changes will come into effect simultaneously:
All non-domestic properties in England and Wales will be revalued based on open market rental evidence as of 1 April 2024, not current rents or turnover performance.
For retail properties, this will produce a mixed picture:
31 March 2026 will be the final date that businesses can challenge or amend the current rating list.
After this date:
The familiar RHL relief will come to an end on 31 March 2026 in both England and Wales. From 1 April onwards, businesses will no longer benefit from a blanket percentage discount on their bill simply by virtue of sector-based relief.
In place of temporary relief, the Government will be introducing new, permanent business rates multipliers.
In England, qualifying retail, hospitality and leisure properties with a rateable value below £500,000 will benefit from lower multipliers, while properties with a rateable value of £500,000 or more will be subject to a higher ‘high-value’ multiplier.
This reform is designed to provide longer-term support for smaller premises while shifting more of the burden towards larger properties, including flagship stores, large restaurants, hotels and distribution-led assets.
Wales will also introduce new multipliers and transitional support, alongside its own relief package for affected sectors.
In an effort to support ratepayers facing large increases at revaluation, transitional relief will be automatically applied where changes go up or down by more than a set percentage. This is designed to phase in increases gradually.
The Government has announced a targeted support package for the hospitality industry — particularly pubs and some live music venues — who’ll receive a 15% discount from 1 April 2026, followed by a freeze on further increases for two years.
For most businesses, the April 2026 changes should be viewed as a planning point rather than a cliff edge. The combined effect of revaluation and multiplier reform means there’ll be winners and losers — perhaps within the same portfolio.
In practical terms, business should use the lead-in time to:
Rates exposure is increasingly a key driver of whether a site remains viable, not just what the headline rent says.
We understand the pressures that businesses in these sectors are under and play an important role in supporting clients through the process.
In particular, our specialist retail sector team:
Our focus is on ensuring that clients have the right advisers around the table and the legal support needed to tackle these changes confidently and efficiently.
If you would like to discuss the April changes or require an introduction to specialist business rates surveyors, talk to our team by calling 0333 004 4488, emailing hello@brabners.com or completing our contact form below.

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