AI in football — innovation, risks & the role of human judgement

We explore how AI is influencing football on and off the pitch, highlighting the real-world examples of its impact and the risks that come with it.
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Our specialists perform high-end legal work across the world of football.
Everyone involved in modern football needs specialised legal advisers who truly understand this unique environment. The industry has highly demanding commercial, operational and reputational needs and getting things like transfers, partnerships and compliance wrong comes with immense risk.
Renowned for a variety of high-end work across the men’s and women’s games — ranging from advising on the acquisition of football clubs in administration to acting for prominent public figures in crisis management matters and advising on transfers, player contracts and football regulations — our football law experts add value, speak your language and dare to address the new legal challenges you face.
Commended in The Times Best Law Firms, our nationally-recognised football lawyers are proud to have helped shape the current sports law landscape through their work with an exceptional client base. We also won the award for Best Business or Professional Services Organisation Serving Football at the Northwest Football Awards 2025.

Many members of our football and sports legal team are continuously ranked in professional guides as leading individuals in their fields (including in The Legal 500) and recognised by awards bodies like the Northern Powerhouse Awards.
The team is headed up by Legal Director Andrew McGregor, acknowledged as a ‘Next-Generation Partner’ by The Legal 500.
Andrew boasts many years’ experience advising high-profile clients across the football industry, including the English Football League (EFL), Leicester City FC, Birmingham City FC, Preston North End FC, Plymouth Argyle FC, Blackpool FC and several prominent football agencies, agents, players, managers and coaches.
As a firm, we're ranked in the top-tier of The Legal 500 for sports law. We're also regular commentators on legal issues in football, featuring in national and regional press as well as on radio and television.
We boast a multidisciplinary sports law offering, giving our clients access to an extensive range of specialist solicitors.
We're regularly instructed by leagues, clubs, players, managers, coaches and governing bodies on a wide variety of specialist work across the world of football.










“Andrew McGregor’s knowledge of football’s regulatory framework is exceptional. He really is at the forefront of this area.”
Client feedback
“Acting on some of the UK’s most high-profile casework propelled Brabners to post its sixth consecutive year of growth... its sports law team has acted for Coleen Rooney in the now infamous 'Wagatha Christie' libel case and England cricket captain Ben Stokes and supported several infrastructure projects in keeping with the national focus on levelling up, including Everton Football Club’s new 53,000-seater stadium.”
The Times Best Law Firms 2024
“Brabners maintains its stellar reputation for handling the full scope of sports mandates concerning sporting events, the eligibility and inclusion of transgender athletes and claims involving racism charges and libel.”
The Legal 500 2025
“Catherine Forshaw is a key name for both union and league rugby clients, and is known for her strong focus on UK FA and RFL anti-doping disciplinary proceedings and Safeguarding Commission proceedings.”
Legal 500 2025
“Lydia Edgar leads the [sport] team, and is noted for her vast knowledge of the employment aspects of sport, assisting national governing bodies (NGB), owners and athletes with appointments and exit agreements.”
The Legal 500 2025

Our independence allows us to be objective, principled and provide a service with heart and character.
We’re on a mission to make the difference for our clients, people and communities. Proudly anchored in the North since 1815, we serve all of England and Wales.

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We explore how AI is influencing football on and off the pitch, highlighting the real-world examples of its impact and the risks that come with it.
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We explore some of the legal considerations for clubs in ‘hiving out’ their women’s team from existing corporate structures.
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At the State of Play Conference 2025, leading voices from across the sport sector shared their insights on the topic of sports technology.
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Sport and entertainment are becoming increasingly intertwined, with sports and leagues forced to innovate to keep pace with trends.
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The key legal considerations for clubs looking to install artificial pitches — from complying with pitch standards to construction contracts and more.
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AI is enhancing performance and even scouting future talent in elite sport. Sports technology and data are key to success, but come with legal risks.
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Here's what sports clubs and event organisers need to know about Martyn’s Law.
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Our sports law team explores why ACL injuries are more common in female football players and what can be done.
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Find out what the Supreme Court’s ruling means for policymakers, sportspeople and grassroots sport.
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We outline the issues being faced by players, the actions clubs are taking and what legal protections are available to help prevent and prosecute abuse.
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Athletes might be asked to provide highly sensitive forms of personal data when competing. Here's eight steps to comply with data protection legislation.
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130 football stars have signed an open letter urging football’s governing body FIFA to reconsider its lucrative sponsorship deal with Aramco for the 2027 Women’s World Cup.
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In HMRC v PGMOL, the Supreme Court's judgment has undermined the significance of mutuality of obligation as a legal and practical factor when assessing employment status.
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Our sports technology team scan the horizon of technological development and outline the key legal considerations that sports regulators, governors and organisations must address at the outset of digital transformation.
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We spoke with Rezzil's founder Andy Etches to find out how virtual technology may be increasingly used in injury prevention, treatment and recovery.
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Our private client law team explore the proposed changes to the non-dom regime and how they could impact sportspeople.
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Our family law experts represented a high-profile international footballer in court proceedings concerning financial support for his child.
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Here, Eleanor Green provides a guide for footballers (and other athletes) looking to maximise their commercial income and maintain control over their image rights.
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Our annual State of Play conference brought together leading voices and decision-makers from across the world of sport to discuss athlete welfare.
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We explore the ‘on-field’ agreements to help football players protect their reputations, financial security and rights.
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In football, most contracts and competition rules obligate players to appear before the media. Is it time for change?
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We explore the remedial steps available to Newcastle United following Sandro Tonali's ten-month ban from football.
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A new compensation regime has been introduced for WSL and Championship clubs to prevent young players being poached.
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Is women’s football taking another giant leap towards global commercial success?
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