Sports Transform exists to forge stronger bonds between those in sport and technology. We help both sides to engage with, understand and learn from each other — building incredible, genuine relationships and accelerating progress in a secure and compliant way that helps to achieve commercial objectives.

The world of sport is changing quickly. Technology’s influence can be felt in everything from performance and operations to fan engagement and commercial models. Yet knowing where technology can truly add value — and how to integrate it properly — requires a blend of expertise.

Sports Transform was created to address this challenge. We focus on making technology work for sport by properly equipping the sporting ecosystem, steering innovators towards real-world needs and connecting both sides to unlock technology’s full potential.

By bringing together people operating at different points across sport and technology, the network creates space for open conversation, shared learning and practical insights — supporting our members to make informed, strategic decisions.

Sports Transform brings people together through a programme of regular events and content designed to connect and share knowledge.

Our events and focus groups provide a forum for open discussion and high-quality networking — bringing together sports organisations, technology businesses, investors and advisors. 

Our members are encouraged to share commentary and real-world experiences to help us learn from one another and spark interesting conversations about the challenges and opportunities that matter.

Our Advisory Board helps to shape the direction of the network and ensures that its activity remains relevant, credible and grounded in the realities of both sport and technology.

It’s made up of senior leaders from across the sport, technology, investment and professional services sectors, including:

• David Andrew (Founder & Managing Partner, Tiaki)
• Simon Cothliff (Consultant, Brabners)
• Arun Cowan (CEO, Empiriq Group)
• Penelope Edmonds (VP, Corporate Development & Investments, ALK Capital & Burnley FC)
• Andy Fletcher (VP Product & Proposition, Liverpool FC)
• Aimee Howells (Founder, Squad Goals)
• Jamie Lewis (Head of Partnerships, Wrexham A.F.C.)
• Morgan Lewis (Legal Director, Brabners)
• Jake Marsh (Head of Sport, Signify AI)
• Mark Mateer (CEO, Quantum Consultancy)
• Barry McNeil (CEO, Bloom Sport Partners)
• Hugo Sharman (Managing Director, Cortex)
• Andrew Umbers (Founder & Partner, Oakwell Sports Advisory)

Morgan Lewis leads Sports Transform alongside his wider role at Brabners, where he advises sports organisations, technology businesses and investors on commercial and technology-driven projects. 

Morgan was instrumental in establishing our dedicated sports technology team, which enables elite sport and technology organisations — including vendors, service providers, clubs, leagues, federations, investors and media rights holders — to deliver bold change quickly and safely.

His deep understanding of how technology can drive elite performance and fan engagement makes him a go-to adviser for sports organisations that are navigating digital transformation.

Before joining Brabners, Morgan worked at a boutique sports law practice as well as a specialist technology law firm. This dual experience gives him a unique perspective across both the sport and technology sectors.