Implementing new technologies can create a variety of legal issues. Whether it’s upholding sporting integrity and fair play, protecting personal data, ensuring the safety of devices, athletes and fans or preventing algorithms from perpetuating negative biases, it’s critical to mitigate risk.
You may be seeking advice on enhancing the regulation and governance of professional and grassroots sport, including the use (and protection) of athlete and fan data, dealing with discrimination, safeguarding and sporting integrity.
Alternatively, you may be a sports organisation or stakeholder seeking to maximise commercial opportunities — we frequently advise on the use of technology in commercial media rights, sponsorship negotiations, stadium experiences and artistic expression. Our lawyers’ expertise in the sports sector enables us to assist in driving the next generation of technological advancements.
For vendors and service providers with technologies for sport or wellbeing, we can advise on all the regulatory and governance matters involved in working with sporting bodies, leagues and federations.
We can also provide the full suite of corporate and transactional advice — from protecting intellectual property rights to advising throughout mergers, acquisitions and exits.
We understand the challenges and opportunities that sport faces and assist leaders in setting priorities for digital transformation — and delivering them.
Amid so much uncertainty around the use and application of technology in sport, we provide you with the legal peace of mind to support bold initiatives and lasting change.