Sports Technology

Guiding the world of sport through digital transformation.

In this section

Sport is facing a technological revolution. From VAR to VR and AI to blockchain, every team, rights holder and governing body is exploring how technology can impact sporting performance, organisation and revenue.

Yet technology can create a variety of legal issues. Whether it’s upholding sporting integrity and fair play, protecting personal data, ensuring the safety of devices, athletes and fans or preventing algorithms from perpetuating negative biases, it’s critical to mitigate risk.

As legal advisors, we help to unlock the full power of technology by guiding you through the process of digital transformation and navigating any pitfalls along the way.

We provide the legal framework that enables you to deliver meaningful benefits to stakeholders around regulation, governance and commercial development.

Meet the team

Legal peace of mind

Our sports sector team is recognised both nationally and internationally as one of the largest and most experienced multidisciplinary legal teams. We work side-by-side with elite sports clubs, national governing bodies, international federations and large sports intermediaries, as well as major sports tech businesses.

We understand the challenges and opportunities that sport faces and assist leaders in setting priorities for digital transformation — and delivering them.

Amid so much uncertainty around the use and application of technology in sport, we provide you with the legal peace of mind to support bold initiatives and lasting change.