Why second-hand fashion presents both opportunities & risks for retailers

We explore the drivers behind the second-hand fashion trend and consider the opportunities and risks that it presents for retailers.
We make the difference. Talk to us: 0333 004 4488 | hello@brabners.com
4 min read

ESG is critical to the future of retail and property has a huge role to play on the road to net zero.
That’s why we met with senior managers at Ellandi — the UK’s leading delivery partner for investing in, transforming and managing retail and town centre spaces — to understand how it’s leading the charge on sustainability and community initiatives. Here, Ellandi’s Director, Tim Cornford and Asset Manager, Robin Didier explain the company’s vision, the work it’s doing to regenerate town centres and how these initiatives are giving back to the local community.
People make places. As asset managers and responsible landowners, Ellandi’s vision is to create the UK’s most sustainable and inclusive communities through appropriate infrastructure that allows them to live, work, relax and thrive.
Across our portfolio, we have a large amount of landholding within town centres. Most of it is vacant, so retail spaces can be used to create community hubs within town centres, support social enterprises, establish mental health support groups and provide business incubation spaces and civic services. There are a load of different initiatives that can create vibrance and breathe life back into town centres in otherwise vacant spaces to support the local community — whatever each demographic needs.
At Ellandi, we like to think of ourselves as strategic delivery partners for town centre regeneration. We work with both public and private sector bodies. We are starting to work with local authorities and because they have such a long-term interest within those town centres, we are able to tailor the support we provide and the management of the wider town centre initiative. This helps to create much more cohesion in terms of regeneration projects.
Our focus as a business is to make social impact part of the DNA of everyone that works within the business. This is why, when working with social value portal, we have come up with a number of KPIs and initiatives to push across the whole of the asset management team. This means that all decisions they make will be focused on creating the maximum possible social value. We are the first asset management company to be doing this in the retail sector and we will use this output to create more KPIs and action plans for each of our 19 shopping centres, so that we can continue to improve social value year on year.
A lot of the social value created at our shopping centres will be coming from our occupiers, so we have been working closely with them to measure the way that they are managing their waste and looking into their supply chains. The maximum value that can be created is ensuring that they align with what it is we are trying to achieve as a business, which is minimising waste that is going to landfill, ensuring good quality jobs for people and ensuring they are well paid.
We support our communities in many different ways. One key project that we support is the Lighthouse Project at Middleton Shopping Centre. This supports the local community through various groups and initiatives that it runs via the scheme, including foodbanks and IT literacy training for people looking to get back into the workplace. One of the key things that we run through the Lighthouse Project is Men’s Sheds — our charity of the year at Ellandi — which provides community spaces for men to connect, converse and create.
For many retailers, building ESG into their business is a long journey. While some aren’t in a position to make wholesale changes immediately, making a start now is critical.
At Brabners, we strongly believe that business has a social purpose. We know that many retailers want to work with partners that share their values and whose practices align with the expectations of their clients.
To find out more about how we can support you, talk to our retail team today.
Learn more about our approach to sustainability.
Watch Robin and Tim in action with our videos that explore purpose, product and place when it comes to ESG in the retail sector.
Drawing on 25 years of data alongside insights from regeneration leaders, our new research report — Making Places Work — examines how places across the North have changed over time and identifies where genuine, sustained progress has been achieved.
It's a practical tool for policymakers, developers, investors and communities who want to create places that enable the people who live and work in them to thrive.
Download the report to get the full picture.

We explore the drivers behind the second-hand fashion trend and consider the opportunities and risks that it presents for retailers.

We explore why retailers are particularly affected by deepfakes and the implications around data protection, IP, advertising compliance and more.

We explore the key challenges retailers face with Martyn’s Law, how to balance compliance with operations and the common misconceptions.

We explore what happened in the case, why the notices were treated differently and the key lessons for anyone administering construction contracts.

We outline the steps that retailers can take to contain an emerging online issue and the legal remedies available for responding to false statements.

We set out seven practical steps to help retailers to prepare, respond decisively and recover quickly when the unexpected happens.

We break down what’s changing, where the risks sit and how businesses can turn this shift into an opportunity to prepare for the new rates landscape.

We look at the UK GDPR and the Data Protection Act 2018 and outline how the GDPR can apply to both organisations and individuals as data controllers.

Our award-winning regeneration team has launched a new report that uncovers how life and work across the North of England has changed since the millennium.

Our award-winning litigation team has secured a High Court judgment in favour of Acasta European Insurance Company Limited.

We explain the impact of the cyber-attack on JLR's workforce and outline what to do to protect your business and minimise the impact if an incident occurs.

We explore recent examples of how brands are responding to dupe culture and outline practical steps that retail businesses can take to protect their brand.

We explore safety considerations around Christmas markets and outline practical steps to comply with relevant safety legislation.

We provide an overview of key construction law cases from 2025 and explore the practical implications and emerging trends that are shaping the industry.

We explore what the English Devolution and Community Empowerment Bill means in practice and how its reforms may affect both retail tenants and landlords.

We break down the case of AB v Grafters Group Ltd and explore some key lessons for employers.

At the Future of Retail: Risk & Resilience Conference 2025, leading voices explored the challenges and opportunities shaping the sector.

We explore the upcoming changes to UK accounting standards, offering practical guidance on how retailers can prepare for the new rules.

We explore the key legal and practical considerations for retailers hiring seasonal staff.

We explore the main issues that influencers and brands need to consider before entering into partnerships.

We explore the Crime and Policing Bill and what it would introduce to protect retail workers.

Explore the legal and practical implications of the 'pay now, argue later' principle in construction disputes through the landmark case of VMA Services Ltd v Project One London Ltd.

Creating the conditions to enable private sector investment and construction in Lancashire holds the key to the county's long-term economic growth.

The Product Regulation and Metrology Act is ushering in a new era for consumer protection and market oversight, laying the foundations for significant regulatory change.

Claire McColgan MBE is Liverpool City Council’s Director of Culture & Major Events and has helped shape the city's cultural and economic transformations over the past two decades.