Lauren Hicks's Insights

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24 August 2026

How to negotiate sport sponsorship agreements — 7 key legal considerations & emerging trends

Two professionals in smart clothing review documents together in a modern indoor arena, standing by a railing with rows of blue seats behind them and a bright, airy ceiling.

With the sports sponsorship landscape evolving rapidly, we explore the key legal considerations for rights holders when negotiating agreements.

10 August 2026

FCA warns football clubs over sponsorship deals with unauthorised financial firms — 5 key steps to take now

Soccer ball on a sunlit grass field with players' feet nearby, lens flare and an empty stadium in the background.

Football clubs are facing heightened scrutiny over their commercial partnerships. We explore the risks and steps that they should take to stay compliant.

25 February 2026

Government to consult on unlicensed gambling operators sponsoring British sports

Empty red stadium seats under a partly cloudy sky, with a view of the football pitch and goalposts in the background.

We explore the consultation background, the regulatory concerns driving it and what it could mean for clubs with existing or future sponsorship deals.