7 crisis management steps every retailer should have in place to respond efficiently & protect your brand

We set out seven practical steps to help retailers to prepare, respond decisively and recover quickly when the unexpected happens.
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AuthorsHannah Fawcett
3 min read

Simon Layton, Centre Director, The Trafford Centre
As part of our focus on the retail sector and our ongoing commitment to a more sustainable future, Hannah Fawcett — our Legal Director and Head of Fashion & Beauty — went to The Trafford Centre to find out what ESG really means to one of the UK’s best retail and leisure destinations.
Here’s what The Trafford Centre’s Centre Director, Simon Layton, had to say.

As a responsible business, ESG is really important as our operations are based on partnership, collaboration and trust. That’s why, over the past 18 months, we’ve been formulating our ESG strategy called For Our Future to help support the growth of our business and our future operations.
For Our Future encompasses three key pillars:
With 230 tenants in The Trafford Centre, our brand partners are key to the success of our ESG strategy. We work closely with them to ensure that their ESG priorities match those that we’re trying to deliver as a Centre, so that For Our Future is truly encompassed across the whole estate.
Due to the diverse mix of brand partners that we have in The Trafford Centre — and, of course, the guests that visit to shop with us — we’re involved in a whole range of community projects which can help to support our ESG strategy.
Firstly, we’ve raised over one million pounds through our charity partnerships since being open in 1998. We also collect coins from our fountains which are donated by our guests — that alone equated to over £12,000 last year.
We have a number of customer-facing initiatives that our guests see every day when they visit The Trafford Centre — but on top of that, our biodiversity and commitment to the environment within which we operate is also really crucial.
Our guests may not be aware that we have four beehives on site with over 80,000 bees working away to make honey. In our woodland area, we also have a wide range of wildlife, from geese and hedgehogs to bat and bird boxes.
Our connection to the local environment is really key as a responsible business.
It’s important to have a plan on ESG around how you plan to support your local communities and the environment in which you operate. While this is an urgent task, it’s also important to take the time to understand where you can make the biggest impact and build that plan.
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