The future of games & tech — 5 key takeaways from the RE:FORMAT Summit

We explore the key insights shaping the future of games, digital creative and tech from this year’s FORMAT Group Summit.
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AuthorsSara Ludlam
5 min read

Handed down on 12 May 2026, the Court of Appeal’s decision in Lifestyle Equities CV v Frasers Group Trading Ltd [2026] EWCA Civ 583 (Lifestyle Equities) is an important reminder for intellectual property (IP) owners and licensees alike of the critical role of licence registration in trade mark infringement claims.
The case centres on the licensing of the ‘Beverly Hills Polo Club’ brand — owned by Lifestyle Equities CV and widely exploited through third-party licences — and looks at when losses suffered by licensees (and sub-licensees) may be taken into account in assessing damages in a trade mark infringement claim.
Here, Sara Ludlam from our commercial and IP team explores the Court of Appeal’s approach to licensee losses and outlines the key steps that IP owners and licensees should be taking to protect their position.
Trade mark licences are capable of registration at the UK IPO and should be registered if licensees want to be able to exploit their rights under the Trade Marks Act 1994 (TMA 1994).
These rights include:
The importance of timing has always been clear under the TMA 1994. If you don’t register your licence within six months of it being granted, you can’t recover costs in the event of an infringement action.
Costs may be as much as — or more than — the damage suffered in a UK infringement claim, making this an expensive mistake to make.
This judgment of the Court of Appeal specifically examines the construction of s.25(3)(b) and s.30(6) of the TMA 1994.
S25(3)(b) states that:
“Until an application has been made for registration of the prescribed particulars of a registrable transaction
Lifestyle Equities CV and Lifestyle Licensing BV (both Respondents in the appeal, having been successful as Claimants in the infringement trial) had a policy to keep sub-licensee details confidential. As a result, with one exception, those sub-licences weren’t registered.
It’s a peculiarity of IP disputes that there’s first a trial on liability — in this case, where the appellants were found liable for trade mark infringement — followed by an ‘Inquiry as to Damages’. This is effectively a second trial in which the details of the losses and damage suffered is assessed.
The successful brand owner, Lifestyle Equities CV, didn’t include in its Particulars of Claim in the Inquiry as to Damages any claim for losses suffered by its sub-licensees but later sought to recover those losses. The Appellants (Frasers Group) argued that the brand owner wasn’t able to recover such losses where the sub-licensees hadn’t registered their licences or weren’t registered at the relevant time.
On a summary judgment application, the High Court dismissed this argument and concluded that the brand owner could claim for losses suffered by its sub-licensees, even where they hadn’t registered.
The Court of Appeal overturned this decision. It made it clear that while a licensee can register its licence after an infringing act has taken place and still be able to recover losses in any subsequent action, it can’t do so if the effect of the Limitation Act is to prevent bringing an action at all.
For licensees of IP rights, in-house counsel and private practice IP, commercial and corporate lawyers, Lifestyle Equities offers a clear set of takeaways:
If this decision has highlighted gaps or risks in your own IP arrangements, our team of specialist lawyers can help you to address them. We advise on registering trade mark licences, auditing existing portfolios, drafting and negotiating licence structures and enforcing and defending trade mark infringement claims — including where licensee losses may be in issue.
Talk to our team by calling 0333 004 4488, emailing hello@brabners.com or completing our contact form.
Sara Ludlam
Sara is a Partner and Chartered Trade Mark Attorney in our commercial and intellectual property (IP) team.
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