Retail’s battle with ‘dupe’ culture — how brands like Lululemon are fighting back

We explore recent examples of how brands are responding to dupe culture and outline practical steps that retail businesses can take to protect their brand.
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Our IP team work with clients on a wide range of national, international and cross-border exploitation issues.
Through our audit services, we provide assistance with the significant first step of identifying valuable business IP, and then we have extensive experience in assisting clients with developing and implementing an exploitation programme to generate revenue from those IP assets.

We work with clients on a wide range of national, international and cross-border exploitation issues, including:
We also have experience in dealing with the Bona Vacantia division of the Government Legal Department, which deals with the IP assets that remain in dissolved companies and become property of the Crown. It may be possible to acquire such assets from the Crown and Brabners can assist with those enquiries, the subsequent acquisition of assets and the associated recordal formalities.

We explore recent examples of how brands are responding to dupe culture and outline practical steps that retail businesses can take to protect their brand.
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We explore the key issues from the case and consider the practical implications for those operating in the tech, creative and data-driven sectors.
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We explore the potential of AI Growth Zones to transform the region through investment and job creation while also highlighting ongoing environmental concerns.
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