How to negotiate sport sponsorship agreements — 7 key legal considerations & emerging trends

With the sports sponsorship landscape evolving rapidly, we explore the key legal considerations for rights holders when negotiating agreements.
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We've been recognised once again in The Times' annual Best Law Firms guide for 2025, with our commercial dispute resolution and family law teams receiving commendations.
This recognises "the best lawyers for business, public and private-client law in this list of the top 250 legal practices in England and Wales... all chosen by lawyers".
According to The Times: "Among recent successful cases [Brabners'] litigation team won a landmark defamation and malicious falsehood case in the Supreme Court overturning an early Court of Appeal ruling. It acted for the recruitment agency LCA Jobs and its owner, Lynda Cannell, who had been sued for libel, slander and malicious falsehood by a former employee, Fiona George, who the Supreme Court ruled was only entitled to £5 in nominal damages for her claim in malicious falsehood.
The firm represented the Commonwealth Games Federation in its successful nine-figure claim against the Australian government after the State of Victoria’s withdrawal from hosting the 2026 Games.
Brabners also has one of the north of England’s largest family law teams, with expertise across financial, children, international and fertility work."
This marks the second consecutive year in which our commercial dispute resolution team has been commended. The Times' 2024 guide also saw our entertainment and sport team recognised for a wide range of work, including the 'Wagatha Christie' trial, Michael Vaughan's public sports disciplinary proceedings and our role as the official legal partner for the Manchester 2023 Para Swimming World Championships.

With the sports sponsorship landscape evolving rapidly, we explore the key legal considerations for rights holders when negotiating agreements.

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