Sport

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30 April 2026

Athlete endorsement contracts explained: Nike signs 19-year-old pickleball world #1

A person holds a padel racket near a court with a blue surface, with a yellow ball in one hand, while others are in the background.

We explore the legal considerations behind major athlete endorsement deals, from image rights to exclusivity and reputational protection.

30 March 2026

PREM Rugby’s £34m black hole — is financial sustainability in sight?

A rugby player kneeling on the grass with one knee and one hand on the ground, holding a rugby ball in front of his foot.

A year on from our last review, we to take a fresh look at the state of rugby’s finances to see what progress has been made and which challenges remain.

26 March 2026

From rising star to retirement — a footballer’s guide to wealth, family & future planning

Four people are gathered around a table in a bright room, engaging in a discussion, with one woman holding glasses and a pen, and others listening attentively.

We break down the key stages of a footballer’s career and outline how the right guidance safeguards their wealth and long‑term future.

25 March 2026

Major study highlights a critical concussion “tipping point” in women’s football

Person in football gear prepares to kick a black and white soccer ball on green grass, wearing white socks and bright red football boots.

We explore the key findings from the study and outline what they mean for clubs, governing bodies and others responsible for player welfare.

24 March 2026

How athletes are protecting their brand identity against commercial & AI‑driven misuse

A person on a football field prepares to kick a black-and-white football at sunset, with grass surface and blurred background buildings.

We explore how athletes like Cole Palmer and Luke Littler are using trade marks and outline the legal standards that they must meet.

17 March 2026

AI in elite sport — key legal considerations around ‘performance enhancing technology’

Close up of an athletes trainers while using performance enhancing sport technology

AI is enhancing performance and even scouting future talent in elite sport. Sports technology and data are key to success, but come with legal risks.

9 March 2026

Athlete expression & Rule 50 — how the IOC applied its guidelines at Milano Cortina 2026

We explore how athlete expression, public scrutiny and the IOC’s rulebook collided on one of the world’s biggest sporting stages.

25 February 2026

Government to consult on unlicensed gambling operators sponsoring British sports

Empty red stadium seats under a partly cloudy sky, with a view of the football pitch and goalposts in the background.

We explore the consultation background, the regulatory concerns driving it and what it could mean for clubs with existing or future sponsorship deals.

18 February 2026

Deepfakes & AI-powered cybercrime in sport — how can athletes & clubs protect themselves?

Two men sit facing each other at a black table in a room with grey walls. The man on the left is bald, wearing a blue sweater, and has his hands clasped. The man on the right has short hair, is dressed in dark clothing, and has his hands resting on his lap. There are two laptops, a black mug, and some papers on the table.

We discuss the mounting dangers of AI-powered cybercrime across the world of sport with David Andrew — the Founder and Managing Partner of Tiaki.

16 February 2026

Milano Cortina 2026 — key changes, challenges & what they mean for winter sport

We explore how structural, environmental and organisational shifts are shaping the 2026 Winter Olympic and Paralympic Games.

6 February 2026

McLaren v Palou — 5 legal lessons for drafting & managing sports contracts

Two people in business attire shake hands across a table, with documents, a pen, and a laptop visible in a professional meeting setting.

We examine the consequences of Palou’s defection and the wider lessons for businesses negotiating contracts with athletes or other high‑value individuals.

5 February 2026

Rewriting the rulebook — rugby union’s new era & what it means for the 2026 Six Nations

Rugby players in a scrum, with some players crouching and pushing, focusing on the ball on the ground, on a grassy field.

We explore how World Rugby’s newest reforms are reshaping the sport and what they mean for clubs and governing bodies ahead of the 2026 Six Nations.