Pete Spiers

Pete is our Chief Marketing Officer.

He brings over 20 years of senior marketing and brand leadership experience, spanning both B2B and B2C environments, working with nationally recognised organisations including Ogilvy & Mather, Channel 4, BSkyB, Sky Betting & Gaming and William Hill.

Throughout his career, Pete has overseen complex brand portfolios, large-scale marketing transformation programmes and high-growth teams, helping organisations to clarify their purpose, strengthen market presence and drive sustainable commercial results. He's known for combining strategic clarity with practical execution, ensuring that brand strategy translates into measurable business impact.

Outside of work, Pete’s passions include music (he idolises Bob Dylan), Chelsea FC, golf and snowboarding. He has three teenage daughters, one of which he coaches football in his role as manager of the Ilkley Town Ravens Girls' team.