Retail’s battle with ‘dupe’ culture — how brands like Lululemon are fighting back
We explore recent examples of how brands are responding to dupe culture and outline practical steps that retail businesses can take to protect their brand.
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Emily Rickard
Trainee Solicitor
Emily is a Trainee Solicitor in our employment team.
She is completing a seat with our litigation team.
Emily graduated with a degree in Law from Newcastle University in 2022 and completed her Legal Practise Course and Masters in Law at BPP University in Manchester in 2023. Prior to joining Brabners, she worked as a Paralegal for an outdoors retailer.
She is a member of the Leeds Junior Lawyers Division.
Emily joined us in September 2024 and is set to qualify in 2026. She is based in the Leeds office.
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