How athletes are protecting their brand identity against commercial & AI‑driven misuse

We explore how athletes like Cole Palmer and Luke Littler are using trade marks and outline the legal standards that they must meet.
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Trainee Solicitor
She is completing a seat with our litigation team.
Emily graduated with a degree in Law from Newcastle University in 2022 and completed her Legal Practise Course and Masters in Law at BPP University in Manchester in 2023. Prior to joining Brabners, she worked as a Paralegal for an outdoors retailer.
She is a member of the Leeds Junior Lawyers Division.
Emily joined us in September 2024 and is set to qualify in 2026. She is based in the Leeds office.

We explore how athletes like Cole Palmer and Luke Littler are using trade marks and outline the legal standards that they must meet.

AI is enhancing performance and even scouting future talent in elite sport. Sports technology and data are key to success, but come with legal risks.

We examine the consequences of Palou’s defection and the wider lessons for businesses negotiating contracts with athletes or other high‑value individuals.

We explain the impact of the cyber-attack on JLR's workforce and outline what to do to protect your business and minimise the impact if an incident occurs.

We explore recent examples of how brands are responding to dupe culture and outline practical steps that retail businesses can take to protect their brand.

Designed to amend the UK’s existing data privacy regime, the DUA Act will affect the UK GDPR, PECR and the Data Protection Act 2018.

The European Union Intellectual Property Office (EUIPO) has ushered in a new chapter for design protection with reforms to the legal framework governing design rights.

The EU Commission handed out fines of €500m and €200m to Apple and Meta respectively. We outline each fine and the legality of 'consent or pay' models.