7 crisis management steps every retailer should have in place to respond efficiently & protect your brand

We set out seven practical steps to help retailers to prepare, respond decisively and recover quickly when the unexpected happens.
We make the difference. Talk to us: 0333 004 4488 | hello@brabners.com
As the UK enters a pivotal phase in its AI journey, questions around the future of regulation are intensifying. With a Labour government now in power — historically a party inclined towards increased oversight — many anticipated a shift towards statutory control of artificial intelligence (AI). Yet, early signs suggest that a heavy-handed regulatory approach may not materialise — at least not imminently.
Here, Morgan Lewis explores the UK's evolving stance on AI regulation, spotlighting a proposed bill for a central AI authority and the Government’s current strategic plan to take advantage of AI for economic revival.
The current legislative landscape is shaped by the reintroduction of the Artificial Intelligence (Regulation) Bill [HL], a private members’ bill originating in the House of Lords and sponsored by Lord Holmes of Richmond. While the Bill proposes the creation of a central AI authority and codified regulatory principles, it lacks government backing and — as tradition holds — such bills rarely become law without cross-party support or executive endorsement.
A cautious stance on AI may reflect broader strategic priorities. The Government’s AI Opportunities Action Plan, published in January 2025, outlines a vision for AI as a driver of economic growth, public service transformation and global competitiveness. The plan emphasises collaboration with leading AI firms and international partners — notably the UK-US ‘Tech Prosperity Deal’, which has already catalysed significant investment from American companies like Microsoft, NVIDIA, Google and OpenAI.
Given the UK’s stagnating economic outlook, AI is increasingly viewed as a lever for revitalisation. Regulatory restraint may be a deliberate tactic to preserve the UK’s attractiveness to global investors — especially in contrast to the EU’s AI Act, which introduced a comprehensive risk-based framework with stringent compliance obligations and extraterritorial reach.
While Labour’s historical ethos leans towards regulation, the current Government appears to be balancing that tradition against the practical imperatives of innovation and growth. The UK’s sector-led, principles-based approach — still dominant in official policy — may continue to prevail, at least until economic conditions stabilise or international pressures demand harmonisation.
In short, although the regulatory debate is far from settled, the UK seems poised to maintain a relatively light touch regime in the near term. This could offer a competitive edge over jurisdictions like the EU, which has opted for early and expansive legislative intervention. Whether this gamble pays off remains to be seen — but for now, the UK’s AI sector may continue to benefit from regulatory breathing room.
Whether you're deploying AI internally, supplying AI solutions or selling into the EU, now is the time to assess your exposure and opportunities.
Our AI experts help businesses to:
Talk to us by calling 0333 004 4488, emailing hello@brabners.com or completing our contact form below.

Loading form...

We set out seven practical steps to help retailers to prepare, respond decisively and recover quickly when the unexpected happens.

AI is enhancing performance and even scouting future talent in elite sport. Sports technology and data are key to success, but come with legal risks.

We discuss the key opportunities and considerations shaping the future of sustainable AI and quantum‑powered technology.

We break down what the ICO found and outline three key steps that UK businesses should take now.

We explore how athlete expression, public scrutiny and the IOC’s rulebook collided on one of the world’s biggest sporting stages.

We explore how the UK’s shift to clean power is reshaping industry, infrastructure and the future of energy security.

We break down the key proposed reforms in the Digital Omnibus Package and outline what businesses should do to prepare.

We explain where generative AI has the potential to damage individuals’ reputations and examine relevant case law from other jurisdictions.

We discuss the mounting dangers of AI-powered cybercrime across the world of sport with David Andrew — the Founder and Managing Partner of Tiaki.

We explain the importance of the Supreme Court decision and what it means for innovators looking to gain patent protection for computer-related inventions.

We explore how World Rugby’s newest reforms are reshaping the sport and what they mean for clubs and governing bodies ahead of the 2026 Six Nations.

We explore the regulatory risks that threaten solicitors’ clients, firms and professional standing and highlight the five most common pitfalls to avoid.

We outline the key takeaways from our Games Tech Connect session on how generative AI is being used in video game development.

We outline what you need to know about the UKIPO's proposed fee increases across patents, trade marks and designs.

We explain the impact of the cyber-attack on JLR's workforce and outline what to do to protect your business and minimise the impact if an incident occurs.

We outline eight key steps to put your organisation in the strongest position for a prompt and effective response to any cyber-attack.

Some tech businesses are exploring how their commercial frameworks could evolve through smarter, values-driven contracting.

We explore safety considerations around Christmas markets and outline practical steps to comply with relevant safety legislation.

We explore what’s known and emerging about GLP‑1 drugs like Ozempic and Mounjaro and what athletes need to consider as interest and scrutiny grow.

We explore the key issues from the case and consider the practical implications for those operating in the tech, creative and data-driven sectors.

We explore the potential of AI Growth Zones to transform the region through investment and job creation while also highlighting ongoing environmental concerns.

We break down the key takeaways from the final ruling and consider what they mean for the evolving relationship between IP law and AI development.

We dig into the Health and Safety Executive (HSE)'s annual statistics for 2024/25 and provide four top tips for employers.

We explore how charities will need to manage their marketing activities and supporter consent once the secondary legislation takes effect.

We explore how AI is influencing football on and off the pitch, highlighting the real-world examples of its impact and the risks that come with it.