State of Play Conference 2026 — understanding what it takes to deliver major sports events

Live from Old Trafford, we explored the realities of geopolitical risk, security threats, commercial sustainability and the growing role of technology.
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Live from Old Trafford, we explored the realities of geopolitical risk, security threats, commercial sustainability and the growing role of technology.

At the State of Play Conference 2025, leading voices from across the sport sector shared their insights on the topic of sports technology.

We've strengthened our commitment to Liverpool and elite sport in the UK by becoming an official partner of the inaugural World Boxing Championships.

We sat down with double Olympic champion Alistair Brownlee MBE to discuss athlete welfare.

Sports governing bodies are reviewing their policies on the inclusion of trans participants in elite sports.

Here are some of the key issues and questions being raised by football clubs around COVID-19.