Athlete endorsement contracts explained: Nike signs 19-year-old pickleball world #1

We explore the legal considerations behind major athlete endorsement deals, from image rights to exclusivity and reputational protection.
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The UK Government has set out legislation that provides for new minimum financial thresholds to apply to public procurement law from 1 January 2024.
Here, Partner and public procurement specialist Michael Winder and Graduate Solicitor Apprentice Samantha Thompson explain how the new thresholds work.
The Public Procurement (Agreement on Government Procurement) (Thresholds) (Amendment) Regulations 2023 will come into force on 1 January 2024, at which time the new minimum financial thresholds will apply. Any public contract above the relevant threshold must be procured in-line with public procurement law.
As with the current thresholds, it’s important to remember that the new values will be inclusive of VAT. This means that contracting authorities must consider whether their requirement is subject to VAT (and if so, at what rate) before calculating whether a particular requirement is above or below the threshold.
The threshold for Light Touch (Social and Similar Services) hasn’t changed and is set at £663,540.
The threshold for Light Touch (Social and Similar Services) hasn’t changed and is set at £884,720.
The long-awaited Procurement Act 2023 recently received Royal Assent and will come into effect from October 2024.
The final Act (as passed) has now been published. However, Schedule 1 uses the existing thresholds when setting out the threshold amounts.
As such, if the intention is to incorporate the new thresholds into the new regime, secondary legislation will be needed to update the Act with the new thresholds — watch this space.
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