Deepfakes & AI fraud — the new digital battlefield for retailers

We explore why retailers are particularly affected by deepfakes and the implications around data protection, IP, advertising compliance and more.
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AuthorsOlayanju PhillipsRichard HoughColin Bell

Chancellor Rachel Reeves’ 2025 Spending Review marks a pivotal shift in the UK’s fiscal and industrial strategy, with significant ramifications for companies operating in the health, science & technology and defence sectors.
Here, Olayanju Phillips, Colin Bell and Richard Hough share a summary of the key developments and their likely commercial implications.
The Spending Review delivers a record £29bn annual uplift to NHS funding, representing a 3% real term increase in day-to-day spending.
This is aimed at reducing waiting times, expanding clinical capacity and modernising infrastructure.
Notably, £10bn is earmarked for digital health infrastructure, including enhancements to the NHS App and electronic health records.
A 10-year health plan will underpin this investment, with a focus on increasing diagnostic capacity and streamlining patient pathways.
The Chancellor has committed £86bn to the science and technology sector over the current Parliament, with an annual “bumper funding package” worth £22.6bn in 2029/2030 for research and development.
Key initiatives include:
Defence spending will rise to 2.6% of GDP from 2027, with:
A new Border Security Command will receive £280m annually.
The Spending Review is underpinned by a “zero-based budgeting” approach, suggesting a more forensic review of departmental spending and a likely increase in performance-based funding models.
While the tone is expansionary, the Chancellor has reaffirmed strict fiscal rules, indicating that future tax rises or spending reallocations may be necessary.
Should you require tailored advice on how to position your organisation to benefit from these developments, or to navigate the regulatory landscape, please contact our sector specialists.
Talk to us by giving us a call on 0333 004 4488, sending us an email at hello@brabners.com or completing our contact form below.


Richard Hough
Richard is a Partner. He leads our commercial and IP team as well as our healthcare sector team.
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