Athlete endorsement contracts explained: Nike signs 19-year-old pickleball world #1

We explore the legal considerations behind major athlete endorsement deals, from image rights to exclusivity and reputational protection.
We make the difference. Talk to us: 0333 004 4488 | hello@brabners.com
In this article Michael Winder in our Procurement team looks into the latest interim changes to the Public Contracts Regulations 2015.
With the eagerly anticipated Procurement Bill slowly working its way through Parliament, it may be surprising to see that changes are still being made to the existing public procurement legislation. That said, the latest changes introduced to the Public Contracts Regulations 2015 (“PCR 2015”) and its utilities and concession cousins, are necessary and reflect the free trade agreements signed with Australia and New Zealand.
The new changes are set out in the Public Procurement (International Trade Agreements) (Amendment) Regulations 2023 and are due to come into effect on Friday 25th May 2023. Although there are a number of changes, they can be grouped into three primary areas:
A new sub-section has been added into Regulation 6 which states that if a contracting authority is not able to value a contract using the mechanisms already provided under this Regulation, then that contract will now be deemed to be valued at the relevant threshold amount in order to trigger compliance with the PCR 2015. In effect, if you cannot value your procurement you have to treat it as if it is caught by PCR 2015.
Regulation 18 contains the already familiar principles of non-discrimination, equal treatment, transparency and proportionality that must be considered and adhered to throughout all stages of procurement life cycle. A new provision has been added that prevents contracting authorities from terminating contracts in such a way that “circumvents their obligations” under PCR 2015.
Given this is a general obligation rather than specifically linked to the procurement process itself, it means that the rationale behind any early termination of a contract subject to PCR 2015, or use of a break provision in such contract, will need to be recorded in case it is challenged.
The ability to use a PIN as a basis for a call for competition in order to enter a procurement has now been removed.
This was a new ability introduced into PCR 2015, but note it has been very rarely used and is unlikely to cause significant change to the day to day procurement.
We recommend all contracting authorities are aware of the changes, given that they come into force from the end of this week. The changes apply to all contracting authorities, with the only contracting authorities not affected being devolved Welsh administrations.
If you have any questions the upcoming Procurement Bill or Public Procurement law generally, get in touch with me at michael.winder@brabners.com or another member of our procurement team.

We explore the legal considerations behind major athlete endorsement deals, from image rights to exclusivity and reputational protection.

We explore the new Order that gives local authorities a new ability to shape below-threshold procurement markets in ways that were previously off-limits.

We examine the consequences of Palou’s defection and the wider lessons for businesses negotiating contracts with athletes or other high‑value individuals.

We explore the upcoming changes introduced by the Procurement Act 2023, when they take effect and what they mean for contracting authorities.

We outline the key takeaways from our Games Tech Connect session on how generative AI is being used in video game development.

The UK IPO's new fee structure marks its most substantial increase in decades. See the list of what's changing and why.

Some tech businesses are exploring how their commercial frameworks could evolve through smarter, values-driven contracting.

We explore how contracting authorities must approach contract variations under the Procurement Act 2023.

We explore the potential of AI Growth Zones to transform the region through investment and job creation while also highlighting ongoing environmental concerns.

We break down the key takeaways from the final ruling and consider what they mean for the evolving relationship between IP law and AI development.

We explore the new minimum financial thresholds that will apply to public contracts and the application of the Procurement Act 2023 from 1 January 2026.

We're thrilled to have been commended in three separate categories in The Times Best Law Firms 2026.

Our litigation team achieved a successful outcome for Docutech Office Solutions Ltd in a major claim against a former employee and his new employer.

We explore the potential impact of AI on existing copyright laws and delve into the other IP and cross-border issues that arise from the use of global AI tools.

The European Union Intellectual Property Office (EUIPO) has ushered in a new chapter for design protection with reforms to the legal framework governing design rights.

The 2025 Spending Review marks a pivotal shift in the UK’s fiscal and industrial strategy, with significant ramifications for companies operating in the health, science & technology and defence sectors.

Experienced commercial litigator Matthew Moy explains what arbitration is and how the AA 2025 will help to clarify and refine key aspects of the arbitration process by improving efficiency, fairness and legal certainty.

Our procurement lawyers recap the changes introduced by the Procurement Act 2023 which all contracting authorities and companies must comply with.

What does the decision in Cheshire Estate & Legal Limited (CEL) v Blanchfield & Ors [2024] mean for company directors and shareholders? Our commercial litigators explain.

We've been recognised again in The Times' Best Law Firms guide for 2025, with our commercial dispute resolution and family law teams receiving commendations.

The Procurement Act 2023 has been delayed by four months and will now commence on 24 February 2025. Here's four practical steps for contracting authorities.

It’s important for contracting authorities and bidders to understand the remedies available under the Procurement Act 2023 ahead of February 2025.

Here, Eleanor Green provides a guide for footballers (and other athletes) looking to maximise their commercial income and maintain control over their image rights.


We explore the ‘on-field’ agreements to help football players protect their reputations, financial security and rights.