True North x Change Makers: Northern Star — Oonagh Simms

Oonagh Simms, Founder of The Marshmallowist, shares how a love of food became a business and why marshmallows deserve the same respect as fine chocolate.
We make the difference. Talk to us: 0333 004 4488 | hello@brabners.com
4 min read

We recently joined our True North data partner Open Innovations at its collaborative event, ‘How Does the North Win?’, held in partnership with Arup at its office in Leeds.
It brought together a range of influential leaders from the region to discuss what ‘winning’ could look like for the North on its own terms.
The event aligned with the ambitions of the True North network, which shines a spotlight on inspiring organisations driving change across the region. It was fascinating to hear the insights and conversations from speakers at the event, as well as meet connections old and new.
This is what we learned.
As it is in sport, no team wins on the strength of its individuals alone. Tom Riordan, CEO of Leeds City Council applied this analogy to the North, calling for a move away from a deficit model of devolution where towns and cities pitch against one another for central government funding, and instead towards a shared vision.
He added: “We have amazing assets across the North that make us an alternative option to London. But critically we have our own strengths that mean we can complement it, rather than try to replicate it.”
Paul Swinney, Director of Policy and Research at the think tank Centre For Cities, said that the relative underperformance of Northern cities is the cause of economic disparity.
The economic performance of Bristol, for example, positively impacts 18 nearby towns and 89,000 people in terms of education, employment and training opportunities. A city of comparative size in the North — Newcastle — impacts only nine towns and 36,000 people. Such underperformance in the North is why NEET rates (Not in Education, Employment or Training) are higher in towns like Blackpool and Middlesbrough, compared to similar towns in the South.
Event co-host Tom Bridges of Arup explained that the potential for the North to lead the way in green industries and infrastructure had brought the company to the region.
This echoed what Tom Riordan had already told us about what makes the North unique: “Climate change is moving us to a new economic model that needs us to be more balanced in terms of growth. We in the North have kept the lights on in the rest of the country over many decades, so we need to unite around these assets with a Northern clean energy strategy.”
Jen Williams, Northern England correspondent for the Financial Times, called on everyone in the North to be self-reflective when we criticise those in the South for not ‘getting out of London’.
“The same is true in reverse. We can’t operate in a bubble in the North either”.
Paul Swinney expanded, explaining it was important not to be ignorant in assuming that everywhere in the North is the same:
“Different places play different roles in the economy and each has their own unique assets,” he said. “It means we should be ensuring that every place is the best version of itself.”
Eve Roodhouse of Leeds City Council explained its Social Progress Index with Open Innovations. This has allowed the council to look at three years of data trends, to more effectively make decisions on economic policy and set consistent parameters for inclusive growth, rather than use traditional economic indicators that don't tell the whole story.
Indexes like this are vital — once they are built they can be replicated over and over again elsewhere.
True North is a network of purpose-led organisations committed to collaborating and playing their part in supporting the future of the region. It will leverage a data-led approach through its four advisory council working groups each focusing on one challenge area, as identified through the Defining Northern Ambition report released last year — People, Skills & The Future, Innovation & Change, Sustainable Growth, and Purpose & Social Impact.
To do so, we're excited to announce a partnership with Open Innovation who hosted this event, to leverage its open source data and identify where each of these groups should put their attention and the practical action we can take.
If you want to get involved or have any interesting ideas around the areas that the council’s working groups should focus their attention on, sign up for the True North network here and get in touch.

Oonagh Simms, Founder of The Marshmallowist, shares how a love of food became a business and why marshmallows deserve the same respect as fine chocolate.

Dr Edward Lynch, Founder of helfy®, shares the story of why he left a traditional NHS path to build a business focused on preventing chronic disease.

True North member Michelle Laithwaite, CEO and Co‑Founder of FuelHub, talks how it grew from a kitchen table idea into a nationwide business.
True North member Anita Frost, Founder of Green Bean Studios, discusses her journey, the pandemic and why children’s IP shapes the future workforce.

True North member Rachael Baker, Managing Director of JJ Smith, talks leadership, skills and the future of construction on the Change Makers podcast.

We’re delighted to announce the opening of a new office in London, marking a major milestone at the end of a year defined by strong financial performance.

We explore the challenges and opportunities that Southport faces and outline how we can build a lasting legacy that other places can learn from.

We explore the challenges and opportunities facing Lancashire businesses and the solutions they’re building together.

We share key insights from the recent True North digital roundtable where we spoke with Ken Clark, the Bank of England’s Agent for the North West.

Faye Durkin explains why investing in nature is an investment in resilience, productivity, wellbeing, and long-term prosperity.

With the Government’s long-awaited modern industrial strategy now announced, Robert White, CEO of Brabners, reflects on the role Northern businesses can play in driving it forward and shaping the policy agenda.

Prof. Maggie O'Carroll reflects on the challenges facing female founders following the True North Female Founders Forum.

Find out about the work that LSTM does to improve public health and support the regional economy.

Stone UK is a Lancashire-based specialist supplier of sustainable stone, tile and timber to commercial and residential projects across the UK.

Liverpool Waters is a £5 billion, two million-square-foot urban regeneration project bringing new life to Liverpool’s historic waterfront, led by waterside regeneration specialists Peel Waters.

True North Co-Chairs have written to senior members of the new Government and elected metro mayors of the North, offering support from the network in the development of regional economic growth plans.

True North Advisory Council co-chairs Robert White and Professor Maggie O’Carroll discuss why business and civil society must be an equal partner in devolution with local government.

Kris Mackay — co-chair of the True North Advisory Council working group for Purpose & Social Impact — explains Well North Enterprises CIC's 360-degree approach to tackling socioeconomic inequalities.

Our real estate partners reflect on one of the main themes from the UKREiiF 2024 conference and a core driver of our True North network — collaboration.

The True North Advisory Council brings together leaders that are at the heart of transformative projects and impactful research across the North.

Property and construction business leaders and professionals gathered at the Brabners for the Building Links event.

Our real estate law team reflect on the themes of this year’s MIPIM — international real estate investment conference.

Here, we explore the idea of inclusive placemaking, best practice and steps moving forward.

We share our commitment to the Breaking Down Barriers to Law taskforce to increase opportunities in our communities.

We explore how the North could better access venture capital to scale enterprises and compete on the global stage.