7 crisis management steps every retailer should have in place to respond efficiently & protect your brand

We set out seven practical steps to help retailers to prepare, respond decisively and recover quickly when the unexpected happens.
We make the difference. Talk to us: 0333 004 4488 | hello@brabners.com
Last year, we met with a range of retail industry leaders to find out how they are advancing the ESG agenda.
As a brand that has always championed slow fashion and ‘wear forever’ quality, LK Bennett is a shining example of ESG done right. Here, its Global Product and Design Director, Thomasine Jordan and COO, Claudia Nappo explain LK Bennett’s laudable approaches to company culture, supplier networks and packaging.
ESG is very important across all parts of our business. When we think about how we build our culture at LK Bennett — particularly in the realm of ESG — the key word is inclusivity. Having a great and diverse spectrum of people that we work with helps to ensure that every customer who walks through our doors has a great experience. We actively look for suppliers and partners that share this same value.
While our focus is on creating beautiful products that inspire people, we want to do this in a responsible way. Our core values — quality, respect, authenticity and the ability to inspire — are not just something that we teach to our people during their inductions. They are fundamental to the way that we work and we truly live them every day.
No matter how beautiful and inspiring our products are, we always want to touch on where they have come from and how they are made.
We are trying to make big steps to be more responsible as a brand and to show our customers what this means to us, we made a commitment to Positive Luxury — a future-facing sustainability council that helps us to drive meaningful change in policies and practices.
We also launched LKB Conscious for customers to learn all about our materials, suppliers and more to be sure they are making a conscious decision.
We felt strongly about joining the Leather Working Group and demonstrating our brand commitment of shared sustainable goals with the suppliers and tanneries with whom we work. Our membership highlights the importance of collaboration in addressing complexities across the leather industry.
With 50% of our business in footwear, it is hugely important to be part of a multi-stakeholder community, ensuring traceability as well as social and environmental compliance through our leather supply chain to protect people and our planet.
We have tried to think through our sustainable approach to packaging at every level. All our carrier bags are fully recyclable (with no nasty chemicals on the outside) and their handles are made of paper and fully compostable. We use recycled plastics in our clothing packaging and even our labels
We also work with First Mile — a waste management company that helps to improve our approach to recycling and waste removal — and have introduced LK Borrowed — a clothing rental subscription service that gives customers unlimited access to our styles for a flat monthly fee.
For many retailers, building ESG into their business is a long journey. While some aren’t in a position to make wholesale changes immediately, making a start now is critical. At Brabners, we strongly believe that business has a social purpose. We know that many retailers want to work with partners that share their values and whose practices align with the expectations of their clients.
To find out more about how we can support you, talk to our retail team today.
Learn more about our approach to sustainability and B Corp status.

We set out seven practical steps to help retailers to prepare, respond decisively and recover quickly when the unexpected happens.

We break down what’s changing, where the risks sit and how businesses can turn this shift into an opportunity to prepare for the new rates landscape.

We look at the UK GDPR and the Data Protection Act 2018 and outline how the GDPR can apply to both organisations and individuals as data controllers.

We explain the impact of the cyber-attack on JLR's workforce and outline what to do to protect your business and minimise the impact if an incident occurs.

We explore recent examples of how brands are responding to dupe culture and outline practical steps that retail businesses can take to protect their brand.

We explore safety considerations around Christmas markets and outline practical steps to comply with relevant safety legislation.

We explore what the English Devolution and Community Empowerment Bill means in practice and how its reforms may affect both retail tenants and landlords.

We break down the case of AB v Grafters Group Ltd and explore some key lessons for employers.

At the Future of Retail: Risk & Resilience Conference 2025, leading voices explored the challenges and opportunities shaping the sector.

We explore the upcoming changes to UK accounting standards, offering practical guidance on how retailers can prepare for the new rules.

We explore the key legal and practical considerations for retailers hiring seasonal staff.

We explore the main issues that influencers and brands need to consider before entering into partnerships.

We explore the Crime and Policing Bill and what it would introduce to protect retail workers.

The Product Regulation and Metrology Act is ushering in a new era for consumer protection and market oversight, laying the foundations for significant regulatory change.

Our retail law team explore what retailers must do to stay compliant with consumer protection laws, advertising standards and more when looking to capitalise on social commerce.

Employment lawyer Lee Jefcott outlines three key steps for employers to take now to prepare for the new guaranteed hours contract landscape.

We lay out the must-know legal considerations to aid the compliant roll-out of AI in any retail business.

It’s estimated that over half of retail workers have considered resigning as a result of workplace stress. We explore what retailers can do to support colleagues facing mental health issues.

We delve further into cyber attacks on three major retailers and outline five key steps to take in any cyber-attack preparedness and response plan.

A recent change to the Jamaican law of what constitutes ‘Jamaican Rum’ has provoked great debate among rum distillers.

Our litigation team explores the options businesses have when it comes to dealing with negative online reviews — whether the review is honest or dishonest.

Here, Thorrun Govind, Solicitor in our regulatory and professional conduct team and practising pharmacist, and Hannah Fawcett, Partner and lead of our beauty and fashion team — outline how aesthetic practitioners can ensure that they stay compliant.

Our regulatory team explore the impact of the GPSR for manufacturers, providers of online marketplaces and consumers.

The social supermarket is a new type of retail model that’s redefining access to food and promoting community-driven sustainability.

Businesses have duties and responsibilities to protect the health and safety of all workers.