Data (Use and Access) Act 2025 — how opt-in rules are changing for charities

We explore how charities will need to manage their marketing activities and supporter consent once the secondary legislation takes effect.
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A revised version of the Charity Governance Code is scheduled for publication in early 2025. The fundamental principles are expected to remain consistent with the existing Code, with enhancements to address emerging challenges in the sector.
Here, Partner and charity law specialist Graeme Hughes explores the existing Code and expected changes in 2025.
The Charity Governance Code serves as a practical framework to help charities and their trustees achieve high standards of governance and has become a key tool for charity trustees since its revamp in 2017. The Code is built upon the following seven core principles:
These principles are designed to encourage continuous improvement in governance practices. Charities are expected to apply them proportionately, considering their size, activities and complexity. The Code is not legally binding but is endorsed by the Charity Commission as a standard of good governance practice to which all charities should aspire.
The steering group has recommended that charities shouldn’t delay any governance reviews pending the new publication of the Code in 2025. While specific details of the revisions have not been fully disclosed, it’s anticipated that the updated Code will place a stronger emphasis on:
Whatever the changes, they will ensure that the Charity Governance Code remains relevant and responsive to the evolving landscape in which charities operate, promoting resilience, adaptability and continued public trust in the sector.
If you have any questions as to how your charity should be preparing for the updated Charity Governance Code, our specialist charities, not-for-profits and social enterprises team is recognised by The Legal 500 as a leading team of experts with a national reputation for providing accurate, pragmatic and commercially focused advice.
Talk to us by giving us a call, sending us an email or completing our contact form below.
Graeme Hughes
Graeme is a Partner and leads our charities, not-for-profits and social enterprises team.
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